In 2021 Lemon & Paeroa launched a marketing campaign named "Place Manu". It begun by using a man in House, dressed in an area suit, who jumps from a System to cost-free tumble to the bottom, and at some point landing within a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started out Manu Applied Sciences Aotearoa (MASA) which